Gotta love this email from CostCo that caught our attention recently.They're selling toilet rolls for £18.99 and a speedboat for £105,000 - in the same email!!
It reminded me of something that was taught me many years ago: there's always a direct correlation between the number of offers you make and the number of sales you make.
If CostCo don't offer the speedboat (or anything else for that matter) in an email they won't make any sales. If they do offer it, they might.
Hmmm. Wonder how many they sold?
More importantly, (and this is the point of this weeks Tip), I wonder what offers you could be emailing about to your list this month that might make you a sale if you send it...
And if you want some help creating a compelling offer and shouting about it to the people of Hastings then give us a call 07484 805545
22nd March 2018
Cale is the Owner of 'thebestofHastings', the award winning franchise, providing integrated marketing solutions to SMEs, connecting to the Hastings community and promoting local events in 1066 Country....