It’s fair to say, the last 3 weeks or so have been a whirlwind of new announcements, uncertainty and for a lot of people it feels like there are more questions being raised than answered.

Remember the days of when the doorbell would ring and there stood, with clipboard in hand, was a rep from Company X looking for people’s feedback on their latest product. Annoying as this sometimes was for the consumer, this primitive way of gaining feedback was vital for businesses and their owners to know what their consumers liked and disliked about their “thing”.

College tutor Dan Stratford was determined to run the Hastings half and raise money for St Michael's Hospice, even though the race had been postponed.

Fresh chilli peppers, red and green, are rich source of vitamin-C Vitamin C is a potent water-soluble antioxidant.

So, it’s only been 7 days since our last Top Tip Tuesday and since then several new measures have been put in place to slow the Coronavirus pandemic. These measures, however, have resulted in a massive jump in businesses having to shut its doors to the public and send staff home to self-isolate and work from home.

We talk a lot about ways to make yourself stand out, get attention and get new customers to engage with, and ultimately buy from you. But getting new customers takes work.

I’ll start this week’s Top Tip with a quote from one of the great marketers of the modern age – Dan Kennedy: “The first big leap from ordinary business to big income business comes quickly once the business owner makes the intellectual, emotional and actual switch from ‘doer’ of his or her thing to ‘marketer’ of his or her thing”.

At the present time there is a lot of anxiety about the Covid-19 virus and we, I hope, by now are all aware of the actions we need to take to protect ourselves and our loved ones from infection.

Mother’s Day is fast looming on the 22nd March and I am offering an alternative, fun bespoke balloon gift. Balloon Bouquets come in three sizes – small, medium and large! The medium and large flowers will stand alone. They can come in any colour.

This week’s Top Tip is possibly the most universal tip we’ve given. Although it was triggered by a poorly written email, the message that come from it is one that can be used across ALL your marketing.