Spring is traditionally the time of year when we dust off the cobwebs and give things a once over - and it should be the same in the business world. Spring should be the time for making new plans and strategies for growth and development during the coming year.
For businesses, it's the perfect opportunity for planning and creativity, for getting your business fit for purpose with a bit of ‘Spring Cleaning’.
Shopper Anonymous Sussex has created a ‘Spring Clean Your Business’ initiative aimed at getting your business in tune this Spring and prepared for success on every level. All aspects of a business will benefit from a health check for every aspect of the business - from the legalities of your business to the health and wellbeing of your team. The professional
team at Shopper Anonymous Sussex will help you make your business spring into new growth.
Spring Clean Your Legal Processes
Data Protection Law is changing with the advent of the GDPR, General Data protection Regulation on 25th May 2018, which effectively replaces the Data Protection Act that has been in place for the last 20 years and requires action by business. Business owner-operators are legally required to review the way the business processes, uses and stores data.
The Information Commissioners Office (ICO) is the body from whom you can get full details.
When was the last time you took a close look at your customers?
And, when did you last review the way you interact with them?
Do you have a monthly newsletter, and have you identified its open rate?
Does it need a new format or design?
How do you advertise, offer promotions or upsell?
Is it time to start a focus group to gauge how your customers feel
about you or perhaps create a feedback system?
So many questions!
Talk with the team at Shopper Anonymous about this, with a little sprucing up in this area and you will be rewarded with happy customers who can’t wait to see you!
Your business will only ever be as good as the people who make up your team; the people who deal with your customers and who put your processes into action.
How is the general physical health of your team catered for?
Do they have the chance to breathe fresh air, take a break, what are the stress levels of the individuals, and is there a safety net in place?
Spring cleaning your business goes deeper and wider than the physical state of your business premises. It's equally as important, if not more important, to actively promote wellbeing among your team. Having a team building ethos will not only increase the productivity of your team but help them feel more connected and satisfied too.
Your business website and your social media presence are the gateways to your business.
It is critical in this fast-paced digital age that your website is appropriate and updated. And make sure you have a strategy in place for your social media marketing that reflects your business and attracts potential customers.
Ask the team at Shopper Anonymous to take a fresh look and make work for you.
Member since: 22nd March 2018
Cale is the Owner of 'thebestofHastings', the award winning franchise, providing integrated marketing solutions to SMEs, connecting to the Hastings community and promoting local events in 1066 Country....