Make your social media come alive by going "live"
Incorporating live video in your social media strategy is key to making it more successful. Live video streaming is growing in popularity year on year and it's suggested that by 2021, live video streaming will be an industry that's worth $70.5 billion. Surveys have also suggested that around 80% of those active in our current social media space much prefer to watch live streaming than any other form of social media content. So the message is: ignore it at your peril!
Of course this means that social media platforms have reacted to the growing trend by making it much more simple and accessible to live stream. First seen in 2011 with the app called YouNow. Snapchat followed in 2014, then Facebook, Instagram, Twitter and YouTube in 2016, live streaming is everywhere, and it's time to jump on board.
Why is it so popular?
Quite simply, it's a great way to view real-time experience. As a business, you too can live stream to engage your audience and keep them interested in what you're doing. However when you haven't done any live-streaming before, it can seem a little daunting. So don't miss our top tips on how to get the very best out of this marketing tool.
In the rapidly changing world of social media it's important to keep up to date with the latest trends and make sure you're utilising them to maximise your social media investment. Speak to us at SocialBee Social Media if you need some extra help with your social media today.
Member since: 22nd March 2018
Cale is the Owner of 'thebestofHastings', the award winning franchise, providing integrated marketing solutions to SMEs, connecting to the Hastings community and promoting local events in 1066 Country....