So, it’s only been 7 days since our last Top Tip Tuesday and since then several new measures have been put in place to slow the Coronavirus pandemic. These measures, however, have resulted in a massive jump in businesses having to shut its doors to the public and send staff home to self-isolate and work from home.
This has thrown a lot of business owners into uncertainty as to how they can still serve and support customers during this time.
The good news is there is a solution as to how you can still engage and interact with your customers in a personal way.
We’re talking about the use of video.
It’s is going to be more powerful than ever before – if utilised properly.
Even if you feel like you can’t deliver a full “normal” service or experience to your customers, just communicating with them with some help or support will go a long way when people are feeling like they can’t go about their normal day-to-day lives or visit their usual favourite places.
Take these examples:
Several gyms and health clubs across the UK are now running “Virtual classes” to their members. They have offered a reduced fee (which is better than a cancellation) and they run the classes as normal but just through a live video! You can even do it with your kids and partners in the comfort of your own home, which will be great to break up the day if everyone’s starting to get a bit bored!
Chefs from restaurants and hotels are emailing ingredients of their most popular dishes from their menus to customers and then running live cooking workshops as to how to make them at home – whilst also offering vouchers to buy online for when they open again in the coming months!
Business consultants, accountants, mortgage advisors and similar fields are offering 1-2-1 video calls via Skype, Zoom, Facetime etc so the normal monthly sessions are still being held, just in a different format as people still need the help and support from these industries.
Even some doctors’ surgeries and other medical practices like physios, osteopaths and chiropractors are delivering exercises and “self-treatment” practices over video to keep people in a decent enough state of health and well-being until the practices open again for more in-depth treatment.
Yes, it takes a mind-shift into how you deliver some form of service to people. But take inspiration from these businesses and have a think about what you could do to keep engaged with the outside world during this time – because utilising video could be the thing that keeps your customers close, make them feel loved by you and can really help your keep your overheads paid until normal service resumes in, what we all hope to be, the not too distant future.
And if you would like to talk through some ideas as to what you could do, just give us a call on 07484 805545
Member since: 22nd March 2018
Cale is the Owner of 'thebestofHastings', the award winning franchise, providing integrated marketing solutions to SMEs, connecting to the Hastings community and promoting local events in 1066 Country....