The Christmas shopping period is nearly upon us and local businesses need your support
4th November 2013
... Comments

Many people will remember the 2009 ‘Think Twice – Buy Local’ campaign and many of these stickers are still to be seen on the shop fronts of local stores. However at the moment I am not aware of any specific campaign to encourage people to spend their hard earned money locally over the Christmas period

The Best of Jersey is all about ‘local’ and ‘excellence’ and it is our pleasure to champion many local businesses that are truly excellent at what they do and in the run up to Christmas I would like to ask local people to patronise those local businesses that go that extra mile and are worthy of our support. There are some wonderful local businesses around that would benefit from your support and the additional spending that happens in the run up to Christmas, so please give them the opportunity to serve you.

What I would like to do is to urge everyone to have a look round our local shops before even considering buying over the internet or on a shopping spree outside the island. In many cases a local supplier can provide you with valuable advice and guidance and if they stock the product you are looking for and the price is reasonable why would you not buy locally?

In particular I would like to mention the Jersey Markets, these offer a wonderful opportunity to buy fresh produce (much locally sourced) and much more, for some time the Markets have been under pressure from supermarkets and lack of parking so why not make a point of popping in and seeing what they have to offer.

A vibrant retail sector is a vital element of island life and benefits us all but unless we support this sector we will undoubtedly see a decline in the number and variety of shops that operate in the island.

Reasons to buy local, specific advantages for the shopper include:

Product knowledge

Advice and guidance

Touch & feel

Take away now

Easy to refer back in case of problems

Pricing (maybe)

Many local businesses run periodic Special Offers and Promotions that can be highly attractive.

General advantages

1.            You’ll be protecting the unique character and diversity of Jersey’s vibrant shopping districts.

2.            The money you spend in the area supports local jobs and wages and improves the well-being of your community.

3.            You become part of a chain of people making local decisions affecting local people.

4.            Thanks to your custom, local businesses are more likely to survive, succeed and stay local.

5.            Local businesses are more likely to be environmentally sustainable, especially those with local supply chains.

I would be interested in feed back on this matter as I appreciate that in these financially difficult times people will be looking to spend their money carefully. Will you be spending more or less than last Christmas, will you spend more locally compared to your internet or off island spend?

Finally I am always interested in the views of local people on their experiences with local businesses, please let us know about those businesses that you like and why.



About the Author

Kevin S

Member since: 9th July 2012

Hello and welcome to thebestof Jersey blog, I hope that both locals and visitors to the island will become involved. Please let us know about local businesses that go that extra mile and about things...

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