Strange question you may think as your business serves your customers, not the other way round! However your past customers have the potential to provide the most effective advertising available to your business.

I have identified over 540 Jersey businesses that are ‘on’ Twitter, but many of these seldom Tweet or have ceased to Tweet, as a result they have few followers . Such businesses are making a mistake as used effectively Twitter can be a powerful marketing tool and it’s free. Of the local businesses that are active on Twitter and use it effectively many have well in excess of 1,000 followers who are engaged with what the business is up to.

If you own or run a business did you know that procrastination is your deadly enemy?

Bob’s a robot security guard tasked with helping security officers to keep the G4S office safe and secure.

There was an interesting lesson for anyone who owns or manages a business in what happened during the match last Saturday. Can you guess what it was?

‘thebestof’ Jersey is all about ‘local’ and we love showcasing the very best local businesses, events and island information. Currently we are looking for more business recommendations so I want to provide an incentive for local people to tell us about the excellent local businesses they know and trust. You could win £100, interested?

A lot of business owners who are new to Twitter struggle to post suitable and engaging tweets and to build up the number of people who follow them, so how, as a busy business owner, can you use Twitter wisely to raise your profile?

As social media sites like Twitter continue to grow they offer a wonderful opportunity for media savvy businesses to connect with existing and potential customers.

At thebestof Jersey we proud to promote the best businesses in the island and I often get asked ‘how do you know if they are the best business’?

This has not been a good year for Jersey, we have seen a fair number of high profile business closures and the number of local workers un-employed is growing. With the futures of HMV and Blockbuster hanging in the balance it’s all a bit doom and gloom at the moment. This is your opportunity to brighten up the day of your favourite local businesses and tell them that they are loved and appreciated.