In days gone by you would have looked in the Yellow Pages to find a business and more recently you may searched on Google where the nearest hair salon or tool shop was but now hundreds and thousands of people are asking on Twitter for recommendations. They want their connections, fans and followers to recommend the best places locally to get their hair done or purchase their power tool. The reason for this is that people put the greatest value on personal recommendations.
So how can this information help you as a business?
Well no businesses can afford not to promote their services, whether it is a huge national chain with a marketing budget that allows for regular TV and Press campaigns of a local tradesman they need to do whatever they can to make more potential customers contact them.
From the perspective of the small business one of the great advantages of using Twitter is that it is free, however in order to obtain any benefits some on-going work and time is needed to connect with followers and in creating regular interesting posts
Locally you can be sure that there are literally hundreds of potential customers waiting for you on Twitter, people are asking where they can get their hair cut – if you are a hairdresser you can let them know that you have appointments available that day. If people are asking where they can get a good curry from as an restaurant or take away you can tell them about your curries, any discounts you have and if you deliver or have a table available.
People are on social media sites like Twitter right now, asking for your product or service and you need to get to them before your competitors do.
It’s really important to stay friendly and not too pushy. Imagine you are chatting to your friends over a glass of wine or pint of beer and imagine your response if they said the tweet you were replying to. People buy people when it comes to social media so make sure your friendly personality comes through – instead of a pushy salesperson.
While you are on Twitter put yourself in the customer’s mind, what sort of thing might they type on Twitter to get recommendations for your business? For example if you are a beautician would the person ask for a beautician or may they ask for recommendations of someone who can wax their eyebrows or give them a facial?
Never forget you only get 140 characters so make each character count!
Finally if your business is committed to great customer service you should consider applying to become one of the exceptional local businesses that we are proud to promote on thebestof Jersey.
If you would like to know more about how social media can help your business or about thebestof Jersey then drop us an email firstname.lastname@example.org!
Member since: 9th July 2012
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