Great results from ‘theBestof’ customer survey
5th June 2011
... Comments

In April 'theBestof' Head Office commissioned an independent survery in which thousands of customers (business members) across 400 or so ‘theBestof’ sites were asked to comment on a number of questions about our service and their relationship with their franchisee. The results for Jersey have just been advised to me by Head Office and while the six Jersey  businesses asked to comment did so on an anonymous basis they have provided me with the comments they provided.


Overall I was very pleased with the feedback, as an example some of the comments I was particularly pleased with included:


“I have found the website very useful in attracting new customers, and I like the fact that I have a local contact for my updates, he can often pop in to discuss new initiatives and explain them fully.”


“It gives thebestof a local feel to it, again something our customers can relate to.”

“Kevin and Pam work very hard for the best of and I have a great working relationship with them. To be totally honest we cancelled contracts with other web businesses this year and the bestof was the only one I wanted to continue with and that was down to Kevin.”

“Very good – inspiring” (in response to a question asking about the business members relationship with the Franchisee)

“Extremely high return (new business received) for the cost”

“Great service, great backup and great people to deal with.”

Over last 2.5 years Best Of Jersey has directly resulted in over £400,000 worth of business to my firm. The best marketing decision I have ever made. The Testimonials are extremely useful for referring to potential & new Clients and building their confidence in my firm”

Two areas identified that I am planning to work on over the next 12 months:

1) Make sure that I keep in regular contact with all my customers and help them maximise the benefits available from being a member of ‘theBestofJersey’.

2) Work at building our brand our local recognition, one recent innovation is a van magnet that I am offering to all my business members with liveried vehicles. These magnet are designed to be attached to the back or sides of such vehicles and proclaim that the business is a recommended on ‘theBestofJersey’.

If anyone would like a copy of the full survey responses please email me at jersey@thebestof.co.uk

 

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About the Author

Kevin S

Member since: 9th July 2012

Hello and welcome to thebestof Jersey blog, I hope that both locals and visitors to the island will become involved. Please let us know about local businesses that go that extra mile and about things...

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