The Business of the Year Awards 2017 is well under way and we are pleased to announce that several of our members have been shortlisted as finalists. These prestigious awards take place on a national scale and celebrate the best businesses in the country.
Sparklers and firework debris from the garden have been cleared away, the onslaught of Christmas festivities seems to be upon us, and 2015 is in sight: Is now the time to say thank you? Thank you to your customers, to your suppliers, to your colleagues or your staff?
Who are our members? Well, starting from this month, we will publish a short (ish) interview with one of our members so that you can all get to know them a bit better.
This month, the spotlight is on Jodie Newman of the Business Allotment.
Marketing is essential for business growth and development, with companies spending huge amounts to convince consumers to buy their products and not those of their competitors. However, with the saying "all publicity is good publicity" one of the most popular mantras in marketing, why is it that a major marketing mishap is the kiss of death for some businesses whilst others are carried on the wave of success? How many people for example remember the huge oil spill caused by BP in 2010? Yet how many people still buy fuel from them? BP are continuing to succeed despite the storm of social upset in 2010.
Lesley Morrissey is a reputation marketing specialist and commercial copywriter, she actively uses online marketing to develop relationships, create awareness and grow her reputation.
We were very pleased to have Lesley do our June talk/workshop, and she has from that written a short blog summarising what it was all about.
We at thebestof Hertford and Ware have great pleasure showcasing our latest member, Jody Newman from The Business Allotment.
The Business Allotment is the place where businesses grow.
Please read Jody's blog which explains brilliantly all about The Business Allotment which has assisted numerous businesses to grow and bloom. Don't just take our word for how great her business is, check out her feature on thebestof Hertford and Ware and The Business Allotment website which is overflowing with fantastic reviews.
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