Blogging For Business
Blogging is a great way to make an impact. It helps to:
Enhance your reputation
Position yourself as an Authority in your industry
Be highly visible
Show off your expertise
It also gives you loads of good quality material to use on social media and for newsletters.
There are a wide range of subjects you can blog about, the four that head the list are:
Tips on your specialist subject
How to … items, explaining a process or strategy
Things to avoid or 3 mistakes (it can be any number) … in relation to your expertise
Create a checklist
However, these are just a few; you could also comment on relevant news items, answer an often asked question, review a book, video or course, simplify something for non-experts, interview another expert – and many more things to feed your ‘ideas’ portfolio.
Whether you write it yourself or talk to someone else who will write for you, a blog will take your message to the marketplace. You could post a video, a podcast (audio) or an infographic instead of writing too, so you don’t have to be a great writer.
Blogs can be 50 words or 500 – there’s no standard requirement, but don’t ramble. Say what you have to say and then stop!
Whether you choose to blog daily or occasionally, try to aim for 2-3 times a month to keep your blog fresh. You can blog on your website – a great way to keep it updated or on a dedicated blog like WordPress or Blogger. You can also blog on other people’s blog as a guest blogger or on one of the various open blogs (Google ‘guest blogs’).
When you’ve posted don’t forget to share the link on your social media – and not just once; you can post links to your blog many times as long as it’s not related to a particular event or date.
A final word of warning – never write anything you would not want your best client to read.
