June Meeting - Blogging For Business
30th June 2014
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Blogging For Business

Blogging is a great way to make an impact. It helps to:

  • Enhance your reputation

  • Position yourself as an Authority in your industry

  • Be highly visible

  • Show off your expertise

It also gives you loads of good quality material to use on social media and for newsletters.

There are a wide range of subjects you can blog about, the four that head the list are:

  1. Tips on your specialist subject

  2. How to … items, explaining a process or strategy

  3. Things to avoid or 3 mistakes (it can be any number) … in relation to your expertise

  4. Create a checklist

However, these are just a few; you could also comment on relevant news items, answer an often asked question, review a book, video or course, simplify something for non-experts, interview another expert – and many more things to feed your ‘ideas’ portfolio.

Whether you write it yourself or talk to someone else who will write for you, a blog will take your message to the marketplace. You could post a video, a podcast (audio) or an infographic instead of writing too, so you don’t have to be a great writer.

Blogs can be 50 words or 500 – there’s no standard requirement, but don’t ramble. Say what you have to say and then stop!

Whether you choose to blog daily or occasionally, try to aim for 2-3 times a month to keep your blog fresh. You can blog on your website – a great way to keep it updated or on a dedicated blog like WordPress or Blogger. You can also blog on other people’s blog as a guest blogger or on one of the various open blogs (Google ‘guest blogs’).

When you’ve posted don’t forget to share the link on your social media – and not just once; you can post links to your blog many times as long as it’s not related to a particular event or date.

A final word of warning – never write anything you would not want your best client to read.


About the Author

Victoria H

Member since: 11th March 2014

My name is Victoria Hunter and I'm a true Hertford person - I went to school in Hertford and grew up here. I understand the importance of bringing trusted businesses and the community together, and believe...

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