Why you should still use printed media for your marketing campaign
27th August 2013
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Everybody still loves print. Even with the days of online news and blogs, people still love to hold something in their hand and see their name or their company name in print. Having a book or poster for example printed and published something that will last forever. We have delivered 5,000 copies of our handy blue book across Bolton (all designed by Red Chilli Design), proving just how popular the printed word still is.

A print publication can be virtually any size or shape, unlike the standard square computer screen. It does cost more to have something in print, but studies have shown more people read print adverts then online ones.

It’s so much easy to read product descriptions, instruction manuals, and long chunks of text from a piece of paper then from a screen. You can easily turn to the section you want without scrolling through tons of web pages first.

You need to make sure you get the right designer for the job though. Between them, the team at Red Chilli have over 20 years’ experience in the design industry, so they know what they’re talking about. Red Chilli can do branding, graphic design and display advertising.

If you don’t use a good designer then you could potentially ruin the whole of your marketing campaign. It’s not just about having trendy pictures, it’s about thinking about the techniques of graphic design, considering which colours work best and those that don’t, trying out different fonts to which style suits and having a consistent tone throughout the material.  By not giving it enough thought and attention to detail it will detract from the message you’re trying to send out. Get it wrong and potential customers will be put off possibly never want to buy from you again.

Red Chilli are dazzling designers who get the branding and design spot on for all their clients, which include Warburtons, Dental Design Studio and Bolton Council. Of course having a website is just as important as print nowadays, and Red Chilli can help you design that too.

 

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Rachel B

Member since: 5th July 2012

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