A website for your business is still oneof the best ways to market to as many people as possible.
Done correctly, it will increase your brand awareness and ultimately sales. The question is, do you use a professional web design company or do you use one of the DIY website builders?
In order to answer this question we need to look at the challenge that faces you. Designing and developing a good website is difficult and to be successful you need all the right skills working together in the right way: design, graphics, coding, user interface, content and search engine optimisation.
Turn to a professional web design company and let them worry about all these components.
Design to impress and engage.
The design is vital. It needs to fit your brand and feel like it’s a seamless part of your business. It must be consistent and offer an easy to use experience. A professional web design company will work to understand your business – what products or services you provide, who your target audience is, what sets you apart from your competition, and what your ultimate goal is for your site.
Content to communicate.
Content is king online and your website must follow this principle. The words or copy on your website must tell your visitors who you are, what you do, how to get in touch with you and what sets you apart from your competition. Writing this content is a skill in itself and the reason why professional web design companies use copywriters to ensure the most compelling message is delivered.
Mobile design for all devices.
In 2016 designing for “mobile first” is imperative. Your website should look every bit as good on a small screen as it does on a large screen. This is known as responsive web design and it is not easy for the DIY builder to understand. Professional web design companies know how to construct websites that look good on all devices.
Search Engine Optimisation.
A site that is built to be more relevant to search engines means it will be easier for your customers to find. More visits equals more chances for business. Without unique content, meta data and proper coding, search engines won’t give your site a high ranking. Professional web design companies understand how to construct websites with search engines in mind.
Client service to rely on.
The importance of great service cannot be stressed enough. Being able to talk and meet with the people who have built and are maintaining your site is a real bonus. If you’re a DIY builder, who do you turn to when things go wrong?
DIY in the home for personal reasons has a place but would you really want to use a DIY enthusiast for business purposes? It’s the same for DIY websites.
If you need help with branding, your website, social media or any of your online marketing then get in touch with OwlTree Web Solutions. We will be happy to help.
Member since: 21st September 2015
OwlTree Web Solutions specialise in web design for businesses of all shapes and sizes and have packages to suit all.