Why is website maintenance important?
16th February 2015
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Have you noticed a drop in your website visits recently? Have your followers stopped interacting with your articles all of a sudden? Well, maybe the reason is that your website has become boring. 

Websites and pages aren’t something you can simply create and let it be. Updating your website can increase your traffic and attract new customers, and is essential for any type of business.

Here are some top reasons from Scruffymonkey Digital Media why you should think about updating your page:

Beat the competition

If you want to have a successful website, you need to ensure that your online presence is better than that of your competitors. Make your contact details and relevant information easy to find and your website attractive enough to make your visitors stay longer.


Your website needs to be able to adapt to mobile phones and tablets. In other words, you need to make sure that you have a responsive design for your website. In fact, most people browse various websites using their mobile devices and if they can’t open or view yours properly… well, they aren’t going to stay long for sure.

Limited online presence

Social media platforms are quickly becoming the most powerful marketing tool. Whether you’re selling services or simply promoting yourself, you need to integrate social media into your website. It doesn’t need to be very fancy, but even a single “Like” or “tweet” button below your publication can make a huge difference

It’s outdated

Finally, perhaps the most obvious reason to update your website is because it looks old. Most probably you’ve started offering new products or services, or stopped providing others? You need to keep your customers updated or they might think that because your website seems deserted, so is your business.


If you would like to find out more information on updating your website, give Scruffymonkey Digital Media a call on 01204 684070

About the Author

Faz P

Member since: 10th July 2012

Hi I am Faz and am passionate about all things Bolton. I hope you enjoy reading my blogs and find them to be interesting and thought provoking. I would love you to add your personal comments to them. Dont...

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