One of the most common questions around content marketing is: “How long should it take to write a blog?” The answer isn’t always straightforward.

Depending on the topic, it can take anywhere from half an hour to a few hours. Some blogs practically write themselves, while others need time, thought, and a bit of research to get right. This blog breaks down what influences blog writing time — from the purpose and planning to research and outsourcing — and shares a few tips to help make the process quicker and easier (without cutting corners).

What’s the Purpose?

Before you even open up a Word doc or start typing away in Google Docs, ask yourself: Why am I writing this? If you’ve got a clear purpose — whether it’s to educate, promote a service, share a company update or shout about an exciting milestone — you’ll find the structure falls into place much more easily.

When the purpose is clear, it’s easier to stick to the point (and avoid going off on a tangent), which means you’ll save time in the long run.

Research

Here’s where people often underestimate how long blog writing takes — the research. If you’re including statistics, quotes, or references to other articles, this can easily add 30–60 minutes onto your blog writing time.

It’s easy to fall down a rabbit hole of interesting facts and studies… only to realise you’re now reading about something completely unrelated to your blog topic.

So, if you know you’ll need data to back up your points, factor that into your timeline. Don’t expect to write a fully researched masterpiece in 20 minutes, be realistic.

Plan First, Write Faster

Taking 10-15 minutes to jot down your blog structure can literally cut your writing time in half.

Introduction: What are you going to cover?

Main points: Break it into 2–4 sections

Conclusion: What should the reader take away?

With that kind of roadmap, you’re way less likely to get stuck mid-way through or go completely off topic.

You Don’t Have to Do It Alone

Whether you’re running a business, managing a team, or spinning multiple plates, finding the time to sit down and write a blog might not be high on your priority list.

That’s where we come in! At Thebestofnorthwest, we can write and upload blogs for your business directly to our website. Whether it’s a new product launch, a service you’re proud of, or even a key business milestone – if you’ve got something to shout about, let us help you amplify it.

We can even take your press releases and turn them into engaging blog content, so you don’t have to start from scratch. It's a great way to boost your online presence without adding extra pressure to your day.

Final Thoughts

There’s no set amount of time a blog should take – but with a bit of planning, some focused research, and a clear purpose, you’ll save yourself time and stress. And if writing still isn’t your thing, remember that outsourcing is always an option.