7th July 2017
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Crompton Way Motors , the Bolton based used car retailer, is celebrating its win at the prestigious 2017 Auto Trader Click Awards. The independent business won the Digital Retailer of the Year (Independent) - one of six categories that made up this year’s awards ceremony.

Now in its 10th year, the Auto Trader Click Awards celebrate the UK’s leading digital automotive retailers; those innovative brands that are pushing the standard in digital excellence. Auto Trader is the UK and Ireland’s largest digital automotive marketplace, attracting circa 60 million cross platform visits each month.

Crompton Way Motors won the evening’s top award for consistently going the extra mile. By placing greater emphasis on the role of digital in the customer journey, the retailer has created a truly customer centric business, driven by passionate individuals committed to providing the best online and offline experience possible.

Taking place at the iconic Banking Hall, City of London, on 29th June, a total of 13 trophies were awarded representing the very best from the independent, franchise and supermarket retail sectors. The award winning BBC Breakfast presenter and reporter, Steph McGovern, also joined guests to help celebrate and present trophies to each of the deserving winners.  

The winners from this year’s awards were determined by a combination of consumer research, analysis of millions of data points, and an independent judging panel made up of some of the UK’s leading digital experts from Google, Vodafone, LinkedIn, ZPG and Havas Media Group

Collecting the award, Paul Richards (Director) & Lorraine Richards (Director) said:  

"We are immensely proud of all the team at CWM upon winning such an industry recognized award which is all the more relevant to us as customer service really is the heart of our business. As we move forward into our 10th year of business such a huge achievement really will stand us in great stead to continue to deliver a memorable customer experience when buying a used car. "         

Auto Trader Sales Director, Le Etta Pearce, said, “The Auto Trader Click Award winners should feel immensely proud. Not only has this tenth year seen a record number of entries, but the bar has once again been raised on quality.

“Today’s car buyers are savvier than ever before, and they’re looking for exceptional customer experiences online that match the in-store experience. By adopting best digital practice, and representing the very best of the automotive retail sector, this year’s winners aren’t simply meeting their customers’ expectations, they’re exceeding them.”

Bolton born AutoTrader Brand Director, Marc Thornborough, added “I’m so pleased for Paul and Lorraine, obviously chuffed that a Bolton business has won the award but its testament to the hard work and attention to great customer service delivered by Crompton Way Motors, To see off competition form thousands of other car retailers from all over the UK is a massive achievement”

For a full list of winners, please visit the Auto Trader Click Awards website:

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Gaynor R

Member since: 10th July 2012

Hi I am Gaynor Ramsden and am passionate about all things Bolton. I hope you enjoy reading my blogs and find them to be interesting and thought provoking. I would love you to add your personal comments...

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