A Bolton shopping centre has been shortlisted for a top European marketing award for its celebration of the town’s cotton mill heritage.
Crompton Place Shopping Centre in the heart of the town has made it through to the finals of the 2014 Solal Marketing Awards to be held next month in Amsterdam.
Judges on the awards board, who aim to recognise the best of retail marketing throughout Europe, have shortlisted Crompton Place’s Cotton Mill Mini Museum which took place at the end of May last year.
At the two-day event, there were spinning wheel demonstrations, exciting stories and interactive demonstrations, treasure hunts and prizes and storytelling sessions by cotton mill characters.
The aim of the event, which also welcomed VIP guests and mill veterans Elfriede Lomax and Tom Winstanley who worked in the industry, was to transport families back in time and remind the townsfolk of a bygone era which shaped Bolton for around 200 years.
The news about the international award came as senior bosses at the retail hub, which welcomes more than 4m visitors a year, also found out the same community project had also been nominated for a Purple Apple award.
The UK Purple Apple awards recognise and reward effective shopping centre marketing and seek to showcase new industry standards of innovation, delivery and performance.
Malcolm Angus, Crompton Place Manager, said: “We are over the moon to be shortlisted not only for the Purple Apple award but for this prestigious European accolade which is a fantastic coup for Crompton Place.
“When we set out to create the Cotton Mill Mini Museum, we wanted something which reflected the fact we are at the heart of Bolton and here to serve the people of the town who regularly shop with us and continue to support the businesses we have here.
“Our success in reaching the shortlist is not only down to our hard work but also down to the community who came and enjoyed the Cotton Mill Mini Museum with their families and helped us make it such a huge success.
“The entire event created a wonderfully historical, magical and lively atmosphere which families across the generations could come and enjoy together.”
One of the very special guests at the event was 83-year-old Tom Winstanley who attended the event to share his own personal memories of his long career as a highly specialised fitter who built, maintained and repaired the mighty machines which powered cotton’s boom years.
Tom said: “I thought the event was fascinating and I enjoyed being able to share my memories directly with Bolton people. A lot of people seemed really interested which was nice.
“As the years go past, the mills heritage of Bolton is getting caught in the midst of time so it was valuable to be able to attend the event and see families, including the younger generations, learning more about their town’s heritage.
“I thought it was a very positive event for the town and I am pleased to hear it might get an award.
“This town was built on cotton and I believe it is important to have events like these which bring the heritage of Bolton back to life and remind people of how important the mill industry was.”
For more information about Crompton Place click here
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