I am often telling my clients to blow their own trumpet. For some, it does not come easy, but being confident to talk about your ability to deliver a fantastic service, to deliver an amazing product or to deliver delight in whatever form it takes is a critical part of being an SME owner.
I was delighted to be invited to speak at a business networking group recently, The Best of Hertford and Ware. What a lovely group of friendly professonals.
Last week I had the pleasure of running a seminar for thebestof Hertford and Ware group about keeping your customers in love with you. Whilst customer retention may not have the allure of winning a new piece of business, it is of course an essential part of a successful business. Not least because it is significantly more cost effective to grow existing business that gain new customers. And if you show your love for your customers, they will be inclined to love you back, and once they love you, they love nothing more than spreading that love. So before you know it, you have raving fans that recommend you without hesitation which brings new business to your door. What's not to love?
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