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📈 It's a fact that the most successful small businesses in the world are positioned toward the higher end of the price scale.
They leave it to their competitors to focus on being cheaper instead of being better. If you compete on price, then you have nowhere to go but down. 👇
One of the easiest things you can do to improve profits is to raise your prices or fees.
😲 Sometimes the adjustments can have a very dramatic impact.
Because the truth is, most companies under-price.
What we've found is that many business owners sit around trying to work out how they can sell more stuff at lower prices, whereas the leaders of the smartest businesses in the world focus on how they can sell at higher prices.
The price YOU pay for selling at low prices is that you don't have enough money - cash - to provide the level of service that you want, or to do the marketing that you need to do to grow your business, because your margins and your profits have been squeezed. It's a bad place to be. 😟
If we said, “Double your prices” and your first thought is - "I can't do that, I'd lose half my customers".
Well, even if that actually happened, you'll have the same income, but you'll have half your capacity back - to get more customers at the new price and double your income. Your only other choice is to give up on your goals.
The reality is that when business owners put up their prices, they don't lose half their customers. And in pretty much every case they end up significantly more profitable. 🤑
If you’d like some help with raising your prices in the right way, just give Cale a call on 07484 805545
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