Local Marketing Tip - How to use Customer Referrals
It always surprises us how many businesses are missing out on one of the simplest, lowest cost ways to generate some of their highest quality customers.
And we’d hate for you to be one of them.
A systematic referral campaign can work wonders for your business.
If it’s done correctly.
If your current customers are happy with your service/product, then they’re in an ideal place for you to ask them to give a referral. You’ll have a receptive audience because they already think you’re really good at what you do.
Starting a referral scheme is something you need to consider for YOUR business. Not only is it a fantastic way to create a constant stream of new customers but, when done well, you’ll boost your relationships with your current customers too.
You may be on the fence when it comes to starting a referral scheme… after all, you’ve got a lot of customers already, right?
But look at it like this. What if by starting a referral scheme each customer you have could give you five more customers? And each of those five could also give you five more? Soon you have a non-stop stream of new customers, as well as generating good word of mouth about your business.
Quality new customers with very little marketing.
The reason referrals are so powerful is because they come from a credible third party that’s experienced, first-hand, the benefits of doing business with you.
They’re even more powerful when they come from a friend, because you know that a friend has no ulterior motive but to do what’s in your best interest.
Lastly, and possibly the most powerful reason of all, customers that give referrals are likely to become much more loyal to you and your business. Once they’ve made a statement about you, and recommended you to one of their friends or colleagues, psychologically, they will become much more loyal to you and your business.
And remember, your customers want to give you referrals.
It makes them feel good about themselves that they’ve found a great small business that they had a really good experience with and they want to share that little secret with their friends.
They will be seen someone “in the know”, and when their friend receives great service from you as well, your referring customer will feel as though he/she was able to do their friends a favour.
So have a think – when was the last time you ran a referral scheme (if at all?!!) and how could you implement one into your business?
