The Purple Property Shop Bolton, Estate Agents But Not As We Know It
24th June 2011
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The Purple Property Shop opened its doors on the 1st September 2010 and hasn’t looked back since.  In under nine months they have been instructed to sell nearly seventy houses, and find a tenant for nearly thirty rental properties.  

In a very short space of time they have developed an unrivalled reputation for customer service and value for money.  

The Purple Property Shop are the only independent Estate Agent in Bolton who advertise properties on all five of the top five property websites: Rightmove; Zoopla; Find a Property; Prime Location; and Fish 4 Homes.  They also advertise on thirty other websites and every week in The Bolton News to ensure their customers achieve the widest possible coverage.

Customer Service is paramount to The Purple Property Shop’s philosophy which starts with the marketing plan which includes:


  • Unlimited high quality photographs
  • Free Floorplans (for all properties)
  • Detailed room by room descriptions
  • Regular updates to marketing plans to ensure they are kept fresh and up to date.

The Directors of The Purple Property Shop believe that regular communication is the key to customer service, to ensure this the Managing Director personally e-mails each of their clients a personalised weekly report detailing the level of interest for their property.  The Marketing director also liaises regularly and in person with every client, endeavouring to make contact with everyone as an absolute minimum on a monthly basis.

Value for money is represented in their fee structure which offers two options for residential sales:


  • Either no sale no fee at 0.8%; or
  • A pay up front option of 0.4%

Their rental management fee for landlords start at just 5%, and they also offer a rent guarantee scheme for additional peace of mind.

Highlights for the year have included:


  • Three houses sold within the first week
  • One house sold within 2 days
  • One house let within 2 days
  • Average Agreed Sale = 97% of Marketing Price
  • Tenants found in an average of four weeks
  • Purchasers found in an average of eleven weeks

Managing Director, Matt Jones who is a qualified accountant and studied management science (business statistics) at University,  says that according to Mouseprice ,property values have dropped in Bolton by six percent over the last five years and by one and a half percent in the last twelve months.  

On the face of it this seems at odds with the National picture which shows a rise of two and half percent in the last five years and half a percent in the last twelve months.  However there are lots of reasons to be confident for the future, the  growth during the boom period was much sharper in Bolton than in the rest of the country and consequently Bolton was hit harder in the recession than elsewhere.  

The recent periods show a degree of normalisation (levelling out) which suggests that further decline is unlikely.  This coupled with the sustained low interest rates have led to a reasonable amount of consumer confidence both in terms of the number of houses being put onto the market and the number of offers for sale being received.

Zoopla takes a more pessimistic view and suggests its Zed index (average sold prices on their website) is nearly nine percent lower than this time last year.  However this is only based upon houses sold in the last twelve months and does not fully represent the entire housing stock so cannot be fully relied upon in the same way as the mouseprice data.

Matt puts the initial success of the company down to a number of different factors including a service designed around the customer especially


  • Open seven days a week
  • Accompanied Viewings (seven days a week)
  • Evening Appointments
  • Regular Feedback
  • Expert Marketing
  • The Widest Possible Internet and Newspaper Coverage
  • Creating relationships with both buyers and purchasers; and both landlords and tenants 
  • Ensuring Value for Money every step of the way
  • No Hidden Fees – ever!
  • Open and Honest Communication
  • Never making false promises
About the Author

Faz P

Member since: 10th July 2012

Hi I am Faz and am passionate about all things Bolton. I hope you enjoy reading my blogs and find them to be interesting and thought provoking. I would love you to add your personal comments to them. Dont...

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