It still amazes me how many Sudbury business owners are still running marketing campaigns and offers WITHOUT deadlines.
If you’re NOT using a deadline in your marketing then you are effectively throwing money, sales and new customers down the toilet…
Here’s why:
Deadlines = Action
Human beings as a species are incredible.
They’re smart, civilised, intelligent.
Unfortunately for us, they’re also lazy, forgetful and looking for any excuse to NOT do what we as business owners and marketers want them to do!
That’s where deadlines come in.
We need to give people a reason to take action now. Otherwise, they slip into the mindset of “oh I’ll sort that later…” Meanwhile life keeps moving, more things pile onto the to-do list and your offer (that the person was genuinely interested in!) goes unclaimed.
You miss out on a sale and customer and THEY miss out on whatever amazing product or service you were selling, that would have genuinely helped them.
In the majority of cases, businesses sell more on the final day (deadline day) than the rest of the campaign combined! I know this is often the case with my events... leaving everything to last minute :)
Why?
Because of the deadline. Customers needed to make a decision – and they did!
So the next time you run ANY marketing – make sure there’s a deadline in it!
BONUS:
Here’s some different types of deadlines you can swipe:
Limited to the First 18 People
Before Monday 10th October
10 Days from Now
Only 13 Remaining
