It’s something I’ve been banging on about for the last 7 years whilst running thebest of Sudbury
Well, according to Qualtrics Research from Oct 2020, 93% of customers said online reviews have influenced their purchasing decisions.
And it's not just relevant for those selling online, but it’s just as important to those who want to attract new customers regardless of how they buy from your business.
People need reassurance when buying a product, service or trying a business for the first time. And whether you like it or not, whether you leave reviews or read reviews for other businesses yourself, your potential customers turn to online review platforms such as Google, thebestof, Facebook, TripAdvisor and Trustpilot to learn more about your organisation, your products and services and your customer experiences.
How Important is It Really?
Well, if I can get straight to the point, I’m going to say very.
93% of customers say online reviews influence their purchasing decisions and not only that, 68% are willing to pay 15% more for the same product or service if assured they will have a better experience.
This year whilst we’ve been navigating Lockdown 1,2 and 3, thebestof IT elves up at the thebestof HQ have been busy working to create an aggregate review platform that will allow thebestof Sudbury business members to make the most of ALL their online reviews not just those from thebestof Sudbury.
So, wherever you ask your customers to leave reviews, thebestof Sudbury will showcase them all in one place. They will sit alongside your business profile, events and news on the website, all of which will help you be more visible to your current customers and potential clients, whilst giving you the competitive edge.
What's not to love?
Having run thebestof Sudbury for the last 7 years, I am under no illusions as to how easy it is to encourage customers to leave reviews, but it’s well worth the effort. To make the most of your hard-earned reviews, we will pick the best reviews, from whichever platform you favour and share them across our social media platforms, so your good reputation is spread further.
An integrated, all reviews in one place, is just one of the many benefits of becoming a business member of thebestof Sudbury. Monthly memberships start at just £1.60 per day. To find out more and have a chat contact Penny here or call on 01787 211100