Google Analytics is a powerful tool that provides insights into website traffic and user behaviour. It offers a multitude of metrics to help website owners understand their audience, website performance, and the effectiveness of their marketing efforts.
Here are some of the primary metrics in Google Analytics:
The total number of visitors who accessed your site in a given time frame.
Click here to learn more about Users in Google Analytics
The number of individual visits users have made, regardless of the number of pages they viewed during those visits.
Learn more about Sessions here
Total number of pages viewed. Repeated views of a single page are also counted.
Average number of pages viewed during a session.
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The average amount of time a user spends on your site during a single session.
Find out more about Average Session Duration here
The percentage of first-time visits (new visitors) to your site.
Grouping of your traffic sources, such as direct, organic search, paid search, referral, and social.
More about traffic channels here
The number of times users take a desired action, like signing up for a newsletter or making a purchase. This requires setting up specific "Goals" in Google Analytics.
The percentage of sessions that resulted in a goal completion.
The percentage of exits from a specific page, helping to determine where users most frequently leave your site.
Measures user interaction with elements such as videos, downloads, mobile ad clicks, and more.
Data about how visitors arrive at your site, including which channels, sources, and mediums they come from.
A visual representation of the paths users take through your site, showing where they drop off or continue to other pages.
Information about users' age, gender, and interests, allows for better audience segmentation.
Provides data on how quickly users see and can interact with content, helping to identify pages that need speed optimization.
Shows how many users have visited your site in the last 1, 7, 14, or 30 days.
This is just a snapshot of the numerous metrics available in Google Analytics.
Properly understanding and interpreting these metrics can help you make informed decisions, optimise your websites, and better cater to your audience's needs.
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