Sudbury based Polyspiral Graphic Design explains how to make the most of your exhibition stand

How to make the most of your exhibition stand. Polyspiral Graphic Design shares some excellent tips

5th October 2015

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Exhibiting at trade fairs is a great way to show off what you do, and to network. Having an eye catching, professional exhibition banner is a must. We always using a professional graphic designer, however, if you want to try designing your own, here are a few tips to help:

Don’t put important information right at the bottom of the stand, it might get hidden by a desk or missed as people walk by as it will be below their eye line.
Images - Ensure they are high resolution or vectorised and as large as you can make them so that they won’t look blurry,
CMYK for printing - always! Make sure the colour format of your images is in CMYK not RGB. Printing is in four colours not three, so make sure you have the right colour settings on your images before the exhibition stand goes to print. For more on colour theory see our blog
Make sure your logo is as crisp as can be by making sure it’s a vectorised EPS or a PDF. A TIFF or JPG will be blurry in comparison to the sharp edges of an EPS
Put the important information at eye height, so people can read and remember your company name and website address. Remember not everyone is your height, between 4.5-6 foot from the ground is about right for everyone.
Don’t stretch the text, it can look cheap and degrades your brand. Use typefaces that reflect your branding and your company’s message.
The final result - you will need a high res PDF for the printer so make sure your computer can handle the large file sizes required. Do not use PaintShop Pro, Word or AutoCad. They really are not suitable and will not be able to handle colours and file sizes correctly. Software like Adobe Indesign, Illustrator or PhotoShop are the best to use and will output a professional file provided you know how to properly use these programs. If in doubt consult a professional.
Go to a good quality printer, get recommendations from someone you know and see examples.

All in all, make sure you look professional, are memorable and visible to as many people as possible.