“I’ve heard there’s going to be a recession.
I’ve decided not to participate.”
The message and the meaning behind those words are absolutely spot on.
Over the last few years, there has been an extraordinary level of misery and negativity that is being pumped out by the media here in the UK.
It's as if they want us all to just stop what we’re doing and switch all our power off...
Well, I’m not going to.
Infact, this week, I’m celebrating my 10th birthday at being at the helm of thebestof Sudbury. And what a decade it’s been. Over those years we’ve had 5 Prime Ministers, Brexit, a global pandemic and a cost of living crisis.
I’m quietly proud of what I’ve achieved and how I’ve helped many local businesses with their marketing and promotion. Shouting about how good they are and how their great reviews.
But I know it’s not all rainbows and fairies and magic lands. As a country, we have been facing economic challenges of late.
...which means, even more so than ever before, that how you think and approach things in your business will have, by a country mile, the biggest impact on how the next 12 to 18 months turn out for you.
We're not all doomed!
It's down to us to think.
To think accurately, creatively, and deeply about our own particular situation.
It's down to us to manage our heads. To keep ourselves in a constructive, positive place and to not get caught up in the whirlpool of negativity.
It's down to us to protect the down-sides by taking sensible, timely, decisions.
It's down to us to control the controllables - and not to waste any precious time or energy worrying about things over which we have no control.
In short, it really is down to us.
The politicians are unlikely to help us.
The news definitely won't help us.
And every time there's an economic downturn, in every market and every sector, someone does really well out of it.
What would have to happen for it to be you?
Turn off the TV news and Misery FM and think about how you can help and support your target audience.
And if you need some help with this, just get in touch.
