Facebook is the number one social media platform at the moment, and will probably be so for some time to come. Not only is it great for sharing news and keeping in touch with friends and family, it’s also a very effective marketing platform for your business.
First, you need a company Facebook page, though. Fortunately, setting one up is pretty straightforward, but once it’s set up, how do you let people know your page exists? Here are six easy ways to get your Facebook page found, noticed and liked:
Send your website traffic to your Facebook page
Before you can get any leads or sales from your Facebook page, people need to know that your business is actually on Facebook. One easy way to do this is to add a clickable Facebook icon to your website, which goes straight to your Facebook page. For a higher click-through rate, place the Facebook icon (along with icons for any other SM channels your business is on) in the header area of your webpages.
Add a Facebook link to your email signature
If you send lots of emails, adding a link to your email signature is a free and effective way of driving traffic to your Facebook page. If you list events on Facebook, you can use a call-to-action format in your email signature. Example: Want to come to our Facebook marketing seminar? Like our page on Facebook!
Send an email to your database
Let your existing contacts know you’re on Facebook with an email asking them to visit and like your page. You can easily send personalised emails to your database free of charge with an email marketing tool like Mailchimp.
Promote your Facebook page in your shop or reception area
If you have physical business premises, let customers and other visitors to your shop/office know about your Facebook page, and ask them to like it, of course!
Advertise your Facebook page offline
Promote your Facebook page on your company vehicles, business cards, headed paper, plus receipts and invoices.
Create a Facebook post promoting a competition or tempting offer
Target and boost that post to your potential customers, and make your offer or competition entry conditional upon people liking your Facebook page. That should grow your page ‘likes’ nicely.
If you need help driving traffic to your Facebook page, creating target audiences or even setting up your business page in the first place, just give me a call on 01992 308182.
