This week I had the pleasure of informing a client that they had been shortlisted in two categories of a regional business awards – they were surprised, mainly because they had only entered one!
I like to think that this success was purely down to the quality of the entry and the supporting material I submitted on their behalf but, in truth, I was just telling the company’s story. Every business has a story, but the way you tell it can make all the difference. It certainly had an impact on the judges who nominated the company as a finalist in the Medium Business of the Year category, before putting the owner forward as a finalist for the Businessperson of the Year prize.
So I have one happy client, and all because I told him that business awards are a great way of getting some positive PR.
For the past 10 years I have helped to organise, promote and judge a wide range of award events, so I understand how much they can boost businesses of all shapes and sizes.
If you haven’t entered an awards, what have you got to lose?
When you sit down and think about how far your business has come, you soon begin to realise the scale of your achievement. Simply answering the questions on the entry form gets you thinking about what you do and how your procedures can be improved. In fact, I have met many businesses who use awards as a way of developing ways to improve performance and to benchmark themselves against the competition.
If you are lucky enough to be a finalist or even a winner, the prestige and feel-good factor for you and your staff is priceless.
So, if you would like some help with your awards entry, I would be more than happy to help.
For more information contact Barry on: 07721 907997 or email: barry@wordsmart.biz.
