Whether you want to talk to staff or customers, a newsletter is a smart and effective way of getting your message across.
If you are not convinced, here are six reasons why your business needs to start sending out regular newsletters. Can you really afford not to?
Communication
If you are a larger company with separate divisions, an internal newsletter is a simple tool to ensure everyone is aware of the bigger picture while promoting good practice, celebrating success and reinforcing the key goals of the business.
Morale
Recognise the work of your staff by starting an employee of the month scheme or by focusing on a particular department. Newsletters are also a great way of engaging with staff by getting them to submit articles or by creating forums for discussion.
Showcase
When you are busy with your day-to-day duties, you just don’t have time to sit down and reflect on your achievements. Encourage staff to submit pictures of completed projects and to explain their work, this is great for morale and can also be used for marketing your business.
Marketing
This week I have been busy compiling a newsletter for a client who wants to keep his customers informed about the latest offers and industry developments. This type of communication keeps the business fresh in the mind of the clients, maintaining important relationships.
Branding
Newsletters are a subtle way of informing your customers about your brand, this could be through staff profiles, taking a look behind the scenes, explaining your company values and looking back at the history of the business.
Targeting
Why spend money on advertising when you can send out an email newsletter for a fraction of the price? You can build a database targeting key companies and individuals. A printed version which is posted to clients is more expensive, but can give your brand authority and can be sent straight to the decision maker.
If you would like to know more about how to produce a newsletter for your business, please contact Barry Hunt at WordSmart Communications.
