Personalisation of E-mails
4th November 2019
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🚨 Hertford and Ware business owners are finding it increasingly difficult to get their emails opened, let alone have any action taken from what’s in the main copy. 🚨

And no wonder – the average email open rate is just 18%!! *

But fear not, as we’ve got some email subject lines that could nearly double your open rate (and that’s just in the worst-case scenario!) and the reason for this? – They’re all, as you’ll see, personalised to the recipient.😁

IMPORTANT: for this post, we’re classing BEST as the subject lines that generated the highest open rate (because that’s the subject lines job!).

Subject line #4:
~Contact.FirstName~ - OPEN RATE: 35%

Subject line #3:
~Contact.FirstName~’s Envelope/Quote - OPEN RATE: 42%

Subject line #2:
~Contact.FirstName~, about yesterday… - OPEN RATE: 45%

Subject line #1:
The Best Performing Subject Line…
Have I upset you ~Contact.FirstName~? - OPEN RATE: 61%

*Source: InfusionSoft CRM

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TheBestOf

Member since: 11th March 2014

We understand the importance of bringing trusted businesses and the community together, and believe that the people of Hertford and Ware deserve the best businesses and services, which is what thebestof Hertford and...

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