Personalisation of E-mails
4th November 2019
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🚨 Hertford and Ware business owners are finding it increasingly difficult to get their emails opened, let alone have any action taken from what’s in the main copy. 🚨

And no wonder – the average email open rate is just 18%!! *

But fear not, as we’ve got some email subject lines that could nearly double your open rate (and that’s just in the worst-case scenario!) and the reason for this? – They’re all, as you’ll see, personalised to the recipient.😁

IMPORTANT: for this post, we’re classing BEST as the subject lines that generated the highest open rate (because that’s the subject lines job!).

Subject line #4:
~Contact.FirstName~ - OPEN RATE: 35%

Subject line #3:
~Contact.FirstName~’s Envelope/Quote - OPEN RATE: 42%

Subject line #2:
~Contact.FirstName~, about yesterday… - OPEN RATE: 45%

Subject line #1:
The Best Performing Subject Line…
Have I upset you ~Contact.FirstName~? - OPEN RATE: 61%

*Source: InfusionSoft CRM

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About the Author

Victoria H

Member since: 11th March 2014

My name is Victoria Hunter and I'm a true Hertford person - I went to school in Hertford and grew up here. I understand the importance of bringing trusted businesses and the community together, and believe...

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