From idea to reality
3rd May 2016
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In 10 years of business in Hertford we have been lucky enough to be involved in some of the loveliest occasions in anyone's life. As specialists in engagement rings and wedding bands we have a vast selection for anyone to choose from for the biggest moments in their life. 

Should our customer want something completely unique to them, our bench skills kick in and our inner designer takes control. Using the latest technology we can create works of art as functioning pieces of jewellery and give our customer the opportunity to see it before its formed in real metal. Along with our rendered images comes the approximate cost of the job giving our customer all they need to make their decision.

This is an ideal situation for any customer who doesn't have a clue what they are after, the design process is great for eliminating any styles the customer is not happy with and helps narrow the options down. It is not always the case that we go through this with every customer.

One of our nicest stories of 2015 belongs to a couple who live out of town. Her partner presented her with a loose diamond to mount however she wanted as she had always had a design in mind and a great eye for detail. Our customer had a personalized service at a previous jeweler before heading to us in Hertford as they found their quote to not be within budget.

After a few initial emails with all sorts of research attached our customer came in with her Mum to discuss the ring of her dreams. After talking at length about the design, we advised her on certain parts that needed to be taken into account when designing a bespoke piece. Sizes of stones dictate how high they will be set and qualities and colour of stones are of the upmost importance. Our customer took her time to soak up all the information we threw backwards and forwards between each other and committed to a free quote being done based on the design discussed. We ran through things she definitely didn't like by using the stock in store so that she had physical pieces to try on and discount or include on her design. As she had a keen eye for detail it was very easy to pick out slight differences and narrow them down to what should be applied to her ring to give her the best look. 

Once our customer had left the store we started work on her quote straight away and informed her respective partner of how much he would be potentially spending. With the quote coming within budget our customer visited one last time to check that all her details were correct and to run through a few things for peace of mind, it was then that she left her diamond in our capable hands and we were able to start her job.

Her partner collected the ring and was over the moon with the result. Naturally nerves kick in but we have since had another visit from our newly engaged couple with one lady who loves her ring, and quite rightly so, it’s a stunner! And one gentleman who was over the moon with the product and service we provided them as a couple. (They also came armed with chocolates to thank us for all our hard work) They are now in talks with us for their wedding bands and we look forward to working with them once more.

Very often we find our customers returning at different stages in life to buy their next piece of jewellery, whether it’s a treat from the Silver collection in store or an Eternity ring from our precious collection it is lovely knowing our customers enjoy our great services and friendly environment enough to come back time after time.

For more information call us on: 01992 534555 or visit us in store at: 15 Market Place, Hertford, SG14 1DG.

About the Author

Victoria H

Member since: 11th March 2014

My name is Victoria Hunter and I'm a true Hertford person - I went to school in Hertford and grew up here. I understand the importance of bringing trusted businesses and the community together, and believe...

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