Do you run a professional business? If so, do you use professional photography?
All too often, businesses spend thousands on attractive websites and then fill them with shaky snaps taken on a smartphone or generic shots from a stock photo library. In the long list of necessary overheads, high quality photography is often overlooked. Whether you’re a start-up or established firm, there always seems to be something more important in the budget.
So here are five reasons why your business needs professional photography…
Quality and integrity - Your pictures represent your business, so why would you settle for badly lit, poor quality snaps? Your clients need to feel comfortable with the services you offer, so amateurish photos will send out a negative message. Photos on your website are vital to creating a positive and lasting first impression to your customers.
Personal touch - Many companies use stock imagery on their website and marketing material. This can be a cost effective and easy approach, but lacks that personal touch. People buy from people, so your website should have plenty of high quality images of you, your staff, your products and your premises.
Pictures tell a thousand words - High quality images allow you to show potential clients and customers what you are offering. People believe pictures more than words and find it easier to comprehend visual information, so great photography will help you sell your products or services.
Valuable asset - Once you have gone to the trouble of having professional photographs taken, the images can become a valuable and versatile asset for your business. The photos can be used in a wide range of applications including signage, promotional printed material, social media, website, business cards… the list goes on and on.
SEO - People often forget that there is more to search engine optimisation (SEO) than just words. Images provide another key source of data and will get your website noticed in image search results and then general web searches. Be sure to include keywords about your business in all photo tags and captions.
If you feel your business could benefit from professional images, contact Alison Jenkins Photography today to arrange your free no obligation meeting. Alison and her friendly and professional team have years of experience of capturing products, buildings, events, staff portraits and candid photos of people at work.
Member since: 11th March 2014
My name is Victoria Hunter and I'm a true Hertford person - I went to school in Hertford and grew up here. I understand the importance of bringing trusted businesses and the community together, and believe...