Big companies, and even most small ones, don't usually have faces or personalities. BT doesn't have a face, American Express doesn't have a face. But Virgin, on the other hand, has a big, bearded, tie-less face and it gives their whole business a personality that you just don’t get with, say, Visa or Lidl.
Having a personality helps people to relate to you. That's why 'Compare The Market' created a face for their business some years ago. Not a person, but a meerkat. Showing some character and humour in your marketing and your communications can transform your business from a faceless company into a personality that people are drawn to and want to do business with.
Become the meerkat of your business – show your prospective customers that you’re a real person with a pulse and a sense of humour – and watch your business fly.
