When you give your AI a name, it stops feeling like a tool and starts feeling like a teammate. In Eastbourne, businesses have seen remarkable boosts in email open rates, customer engagement and brand trust simply by naming their AI. Let’s explore how Tess Sparks came to life and why it matters for AI marketing Eastbourne SMEs.
Naming AI transforms interactions:
Human Connection: A name makes AI approachable and relatable.
Increased Engagement: Users are more likely to engage when they feel they’re talking to “someone.”
Brand Consistency: Your AI’s name becomes an extension of your brand voice.
Tess Sparks started as a spark of an idea: combine semi-realistic anime styling with data-driven insights. By giving her name and a personality, Eastbourne business owners felt more comfortable exploring AI-driven marketing ideas. That personal touch led to a surge in content creation and review management uptime.
By naming your AI:
Build Trust Quickly: Customers respond faster to a personality than a faceless tool.
Boost Email Opens: Personalized messages from “Tess” see up to 25% higher open rates.
Drive Conversation: Engagement spikes when people feel they’re talking to a named partner.
Curious how AI can work for you? Book your free Digital MOT call and let David and Tess tailor an AI-driven strategy for your business.
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