It’s no secret, we get around... the local area of Eastbourne visiting businesses and meeting their owners.

What I often see is a great business doing great things and delivering great service to their customers but one thing I’ve noticed is that too many are, what we like to call “typically British”. They don’t like to, or feel like they don’t deserve to, shout about their success and achievements. What we wish we saw more of is the number of awards/trophies in reception areas.

The reason why this should be of interest to you is that I imagine most business owners are not aware of the benefits they can enjoy after winning or being nominated for an award.

So we did some research and discovered this:

• Award-winning companies were shown to have experienced a 63% increase in operating income, and a 39% growth in sales when compared to non-winners.

(Source: British Quality Foundation)

• A study compared the financial performance of 120 award-winning and 120 non-award-winning companies across Europe of a similar size and operating in the same industries over 11 years. The study found that the award-winning companies showed improvements in financial performance after just a year of winning their first award.

(Source: University of Leicester for the British Quality Foundation and the European Foundation for Quality Management.)

• The 120 award-winning companies outperformed the comparison companies by an average of 77% for sales and 36% for share value. (Source: University of Leicester for the British Quality Foundation and the European Foundation for Quality Management.)

Put plainly, it would appear winning (or even just being shortlisted for an award):

. Raises your profile and enhances your reputation

. Increases the level of trust from customers and potential customers

. Increases new business enquiries and ultimately sales.

A bit of a no-brainer if you want to improve your bottom line, right?

We here at thebestof Eastbourne also run awards based on customer reviews, if you would like to know more get in touch with us today and ask about thebestof Business of the Year awards.