There’s a huge number of people using mobile
As mentioned above, two-thirds of the population of the UK own smartphones. That’s a huge number of people, and a fair few of them access the web from mobile exclusively. Having a responsive web design makes it easier for people to use your website, which means your customer base is bound to grow if people can buy your products from your website easily.
People are more likely to spend if they have a good experience
If your site was to look the same across all platforms, it would be difficult for people to use on a tablet, and near impossible to use for people using their mobile phone. If you’re trying to sell something, it’s probably better if your customer can actually see what they’re buying. If the site is laid out nicely and the customer can see everything without zooming in, they’re far more likely to buy something from you.
You’re more likely to be found on Google
Websites with Responsive Web Design rank much higher on Google due to their algorithm. The higher on the list you are, the more exposure you’re going to receive. If you only have a desktop site, you’re not going to climb the rankings, meaning less exposure, meaning less sales.
A little while ago, companies and individuals who wanted their site to be seen on mobile used to have a second website developed. This website would be stripped of all flash and be very easy to read and use. This is all well and good, but it’s not efficient. First of all, having two sites means it takes up more space on the server, leaving less space to expand your website. Secondly, it takes longer to develop a second website, and the more time your website is not online, the more sales your missing out on. Time is money.
And thirdly, two websites are more expensive than one. That goes for building them and maintaining them. Whatever changes that are made to one website must be made to the other, which takes longer. And the longer it takes, the more it’s going to cost you. Either in sales or in paying a developer.
Reduced bounce rate
First, I’ll talk about what a ‘bounce’ is. A ‘bounce’ is when someone clicks on your website, and then doesn’t click anything until they leave the website. On your analytics this will count as a bounce. The rate of these bounces will be lowered if your site is not a responsive website. If people can easily navigate your site, they’re more likely to stay.
Responsive Web Design has become very popular. Most web designers and developers know about it, and offer it as part of their package when building a website. There are just too many mobile users to say “I don’t need a Responsive Design.” The amount of opportunities you would end up missing out on are enormous. Don’t be silly, get a responsive website.