Blogging is a great tool in your marketing armoury, it allows you to connect with potential clients, by giving them information that they are looking for, with out selling to them. "Engaging" with your potential clients is definitely one of this years buzz words and Blogging is a great way to achieve that.
What ever your business is, you have knowledge that people will be interested in.
For example HQ Mortgage and Finance are keeping the people of Taunton updated on what is going on in the mortgage market in this area, through Blogging. Very useful if your remortgaging or buying a house. Andy Hayes Construction have given top tips on building a retaining wall. If your having workman in it's always useful if you have a little knowledge of the steps that need to be carried out.
Google picks up Blogs really well and very often they get front page coverage so lets get Blogging and let people know about our businesses and what we can offer.