According to a survey conducted in 2018, 87% of retail purchases in the UK are made online. If you have a website, you should know that the speed at which your website is vital to whether or not a customer chooses to stay and shop with you. Due to this, you need to ensure that your website is up to scratch. How can you improve the speed of your website? While there are many ways to do this, some of the best methods are actually some of the simplest! These include compressing your image file sizes, removing cache data and using specialised servers for websites. How can you edit these factors to improve your client base?
First of all, start with the basics. A website gets slower and slower the more images it has on it. So, an easy way to speed up your website is to reduce the number of images on your web-pages. Also, you can reduce the file size per image to speed up your website. If an image is too big, it will be in slightly higher resolution but will significantly slow down your website. Therefore, you can reduce the size of an image by making it physically smaller without impacting the website itself. This is one of the most common methods of speeding up a website since it is very simple and fairly quick once you get the hang of it.
We could go on for hours talking about the many ways to speed up your website. However, there are simply too many methods to discuss them all. Before you launch into the world of website speed, one thing to test is your cache data. What does that mean? Since you will be an extremely frequent user of your website, your devices will be storing up a lot of data from it such as links, images, downloadable documents etc. Whereas, people who don’t visit your website often will not have all this stored data. So, try deleting this cache data to get an accurate look at how fast the website will run for a newcomer. However, if after doing this your website still runs slowly, you will have to try some other methods.
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Member since: 2nd December 2016
With over 30 years experience in Sales & Marketing ,along with a superb back-up from Head Office ,you can be assured of good advice .
My objective is to help businesses grow their presence in the...
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