I was recently talking to a local builder who also owns a scaffolding company - Google provides him with a lot of business so he has several different companies
This means he is on the front page of Google for each area targeted. Each company has it's own website, own logo and the phone numbers are different but link into one main line - this means that depending on where the enquiry comes from the phone will be answered saying the correct business name. This is an excellent marketing strategy for this business and is paying dividends.
The scaffoding companies are also linked to the roofing company. Please click here for more details.