Will you take part in the Hourglass 24/7 Challenge
16th June 2021
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 Hourglass is the only charity dedicated to ending the abuse of older people in the UK.


Their confidential helpline service is here to support anyone concerned about, or who is experiencing abuse, from 9am to 5pm Monday to Friday.  Their knowledgeable and caring helpline staff and volunteers provide information and advice relating to abuse and safer ageing. These services can be accessed via phone, text, instant messenger (online chat), or email.


However, unfortunately abuse doesn’t stop at 5 o’clock or take a weekend off.


Last year Hourglass launched a bid to help make their vital helpline available 24/7.  

In November 2020 the Long Melford based charity, released the shocking results from the polling data, showing that 1 in 5 (22 percent) people either had personal experience of abuse as an older person (aged 65+) or knew an older person who had been abused. It found that well over half (53%) of people in the UK felt that the abuse and neglect of older people had increased as a result of lockdown, highlighting the real need for ongoing targeted support.


To mark World Elder Abuse Awareness Day, on 15th June, they launched an exciting new fundraiser to raise another £5,000 towards their £200,000 target. This will help them get one step closer to being available around the clock, 24/7 and being able to support more older abuse victims. 


The challenge


Between the 15th June to 15th July Hourglass are asking supporters to complete a physical activity of their choice for 24 minutes every day, for 7 days.


All you need to do is choose an activity, it could be 24 minutes of swimming, walking, cycling, running, skipping or anything you decide, pick which 7 days you are going to complete your challenge in, sign up and start fundraising! 



How you can help


  • Share our social media posts (Facebook, Twitter, Instagram and LinkedIn) with your networks.  Posts will be going out from 15 June. 
  • Why not join in yourself?  Lou in their fundraising team will be dusting off her running machine (impulsive purchase in Lockdown 1) and running for 24 minutes everyday from the 19th June until pay day!!
  • Maybe if you’re part of a sports club you could get your team involved – make ait a competition who can raise the most money or do the most challenging task!


If you have any questions or need further information, please do get in touch fundraising@wearehourglass.org


About the Author

Penny W

Member since: 17th March 2014

Hello! I'm Penny from thebestof Sudbury, shouting about the best local businesses from Hadleigh through the Clare. When I'm not doing that, you'll find me knitting socks or tending to my 6 chickens

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