Every business should have a fully completed Google Business Profile (formally known as Google My Business listing)

46% of searches on Google are for local services*. Google includes GBP listings in searches for local services and Google gives a lot of prominence to these listings. Whatever you may think of Google, what they’re very focused on is delivering high quality local results for the people that are searching (your potential customers) and that’s what your Google Business Profile is all about.

But the majority of businesses just get a listing and do next to nothing with it – and they pay the price.

When done properly, it can increase your business’s visibility and subsequently generate a significant uplift in your web traffic – and it costs you nothing.

But be aware that just because you have a listing, doesn’t mean it’s “job done”. Make sure you have all the important things checked off to keep it optimised and positioning you in the best possible light – because if you don’t your competitors just might!

These are the 7 most important sections to get sorted and kept up to date…

Info & Description – Here you have the chance to tell people what makes you different to your competitors

Photos & Video – Bring your business to life and show your audience your premesis, products, and the team

Question & Answers – Help people out and show them you know your stuff by answering their most common questions

Posts, Offers & Events – Generate phone calls, web visits and purchases by highlighting your current offer, promotions and events

Reviews – A real easy way to position yourself away from the competition – Who would you trust more? A business with 0 reviews or one with dozens of reviews?

Messaging & Bookings – Engage and communicate with your customers in real time to reduce the risk of them talking to a competitor

Insights & Reports – Find out where your customers are coming from, when they call and what images and posts they engage with the most.

Keep on top of these areas and you’ll soon start to see an increase in traffic, enquiries and eventually sales.

Just get in touch with Penny here and she will run through your Google Business Profile for free.