"My website should be getting 10 enquiries a day."

I heard this recently from a business owner who'd been told this by someone in their network. When we dug into the details, they were getting around 500 visitors per month to their site. Getting 10 enquiries a day (that's 300 per month!) from 500 visitors would mean a 60% conversion rate - which frankly, doesn't happen outside of fantasy land.

So let's talk about what's actually realistic for small business websites, and what you should be aiming for.

What's a Normal Conversion Rate?

For most small business websites, a conversion rate (the percentage of visitors who contact you) sits between 1-3%.

Here's what that looks like in practice:

• 100 visitors = 1-3 enquiries
• 500 visitors = 5-15 enquiries
• 1,000 visitors = 10-30 enquiries

If you're hitting 3-5%, you're doing really well. Anything above 5% is excellent and means your website is working hard for you.

But It's Not Just About the Numbers

The quality and source of your traffic matters enormously:

Organic search traffic (people who find you through Google) typically converts at 2-5% because they're actively looking for what you offer. They've searched for "qigong teacher Suffolk" or "business coach near me" - they have intent.

Social media traffic often converts at just 0.5-2% because people are scrolling and browsing rather than actively searching for a solution.

Direct traffic (people who already know your web address) converts higher at 3-6% because they're coming back deliberately.

This is why SEO is so powerful - it brings you people who are already looking for exactly what you do.

What Type of Business Are We Talking About?

Your industry makes a huge difference:

Professional services like therapists, coaches, and consultants typically see 2-4% conversion rates. These are considered purchases with longer decision times.

Trades and emergency services (plumbers, electricians, locksmiths) often hit 3-6% or higher because people need help urgently.

E-commerce sites average 1-3% because people browse multiple sites before buying.

The "10 Enquiries a Day" Myth

Could a small business website genuinely get 10 enquiries every day?

Yes - but only in specific circumstances:

• Emergency services (24-hour plumbers, locksmiths)
• Large businesses covering wide areas
• Established brands with 10,000+ monthly visitors
• Businesses with multiple team members or locations

For a solo practitioner, consultant, therapist, or coach? Ten enquiries a day (300 per month) is not only unrealistic - it would be completely overwhelming. Could you actually handle 300 new enquiries every month?

What You Should Actually Aim For

Rather than chasing unrealistic numbers, focus on sustainable, quality growth:

Starting out (new website or just beginning SEO):
2-10 enquiries per month is normal

Building momentum (6-12 months of consistent SEO):
10-30 enquiries per month is realistic

Well-established (12+ months, good SEO foundation):
30-50+ enquiries per month is achievable

Going from 5 enquiries a month to 20 can genuinely transform a small business. That's often more impactful than the jump from 100 to 150 for a larger company.

Don't Forget Seasonality

Some businesses naturally have peaks and troughs:

• Wedding services boom in spring and summer
• Tax accountants are manic January to April
• Garden designers get busy March to September
• Heating engineers see winter surges

You might get 15 enquiries a day in your peak season and 3 a day in your quiet period. That's completely normal.

What Affects Your Conversion Rate?

If your conversion rate is sitting below 1%, something needs attention:

Technical issues:

• Slow loading speed (people leave before your site even loads)
• Forms that don't work or ask for too much information
• Mobile-unfriendly design

Content problems:

• Unclear what you actually do
• No clear call-to-action (visitors don't know what to do next)
• Missing trust signals like testimonials or credentials

Wrong audience:

• Traffic isn't relevant to what you offer
• Keywords bringing the wrong type of visitor

The good news? These are all fixable, and often a few targeted improvements can double or triple your conversion rate.

How Our SEO Packages Help

This is exactly why our approach to SEO focuses on quality over quantity.

Growth SEO Package (£500/month, reduced from £650 until 31st January 2026)

We work with you over 3-6 months to:

• Build technical foundations that search engines love
• Create content that answers your customers' actual questions
• Attract the right kind of traffic - people who are genuinely looking for your services
• Improve your website's conversion rate, not just visitor numbers
• Track what's working so you can see real ROI

Here's a realistic scenario for a therapist or coach working with us:

Starting point:

• 200 visitors/month
• 2% conversion rate
• 4 enquiries/month

After 6 months:

• 800 visitors/month (realistic with good SEO)
• 3% conversion rate (improved with better content and user experience)
• 24 enquiries/month

That's a 6x increase in enquiries - genuinely transformative for a small business, and completely manageable.

Maintenance SEO

For established websites that just need ongoing optimisation and monitoring to maintain their rankings.

Not sure which you need? We offer a comprehensive website health check to show you exactly where you stand and what would make the biggest difference.

The Bottom Line

Don't let anyone tell you "your website should get 10 enquiries a day" without context.

What matters is:

1. Consistent growth in relevant traffic
2. Quality enquiries from people who actually want what you offer
3. Sustainable volume you can actually handle
4. Measurable improvement over time

If you're a solo practitioner going from 5 to 25 enquiries per month, that's a business-changing result. You don't need 300 enquiries a month - you need the right enquiries, consistently.

Want to Know Your Numbers?

Curious about your own website's conversion rate? Or want to understand what realistic growth looks like for your specific business?

Get in touch for a chat - we can run through your current numbers together and show you what's possible with the right SEO strategy. No pressure, just honest advice about what would actually work for your business.

Book a free website health check to see where your site stands right now.