Polyspiral Ltd is proud to showcase our latest project: a comprehensive website design and digital marketing package for Heritage Roadways, a well-established Sudbury-based surfacing company with over 40 years of experience serving Suffolk and beyond.
Heritage Roadways came to us with an impressive portfolio – including prestigious projects at Highclere Castle (home of Downton Abbey) and Blenheim Palace – but needed a digital presence that matched their expertise. As a family-run business offering tarmac, resin driveways, surface dressing, block paving, and commercial surfacing, they required a website that would showcase their craftsmanship whilst generating enquiries across multiple service areas.
We created a modern, professional website that puts Heritage Roadways' prestigious portfolio front and centre. The site features:
• Clean, professional design that reflects the quality of their work
• Comprehensive service pages for each offering (tarmac, resin, surface dressing, block paving, natural stone)
• Stunning project gallery showcasing work at heritage properties and stately homes
• Mobile-responsive design for customers browsing on any device
• Fast-loading pages optimised for user experience
• Easy-to-use contact forms and clear calls-to-action
• Blog section for ongoing content marketing
Behind the beautiful design lies a solid technical infrastructure:
• 94% improvement in page load speeds compared to industry averages
• PageSpeed score of 71 – well above typical WordPress sites
• Schema markup for better search visibility
• SSL security certificate
• Regular security updates and maintenance
• Ongoing performance monitoring
We developed a comprehensive SEO strategy to help Heritage Roadways compete in local search:
• Keyword research targeting Suffolk, Essex, Norfolk, Cambridgeshire, and expansion areas (Cotswolds, Berkshire, Hertfordshire)
• Monthly blog content creation focusing on customer education
• Google Business Profile optimisation and weekly posting
• Local citation building across relevant directories
• Backlink strategy development
• Technical SEO implementation
True to Polyspiral's commitment to sustainability, Heritage Roadways' website is hosted on eco-friendly servers, reducing their digital carbon footprint whilst maintaining excellent performance.
Launched in late October 2025, the Heritage Roadways website is already performing well:
• Site fully indexed by Google within weeks
• Strong technical foundation with excellent page speeds
• Professional digital presence that positions them as premium surfacing specialists
• Platform ready for content marketing and lead generation
• Ongoing SEO work building authority and visibility
This project exemplifies Polyspiral's commitment to supporting local Sudbury businesses. Heritage Roadways brings decades of expertise and quality craftsmanship to every project – from residential driveways to commercial car parks to prestigious heritage properties. We're proud to provide them with the digital tools to reach more customers across East Anglia and beyond.
At Polyspiral, we believe effective websites combine beautiful design with technical excellence and strategic marketing:
• Clean, professional aesthetics that build trust
• Fast-loading, mobile-responsive sites that perform well
• SEO-optimised from the ground up
• Content strategies that attract and convert visitors
• Ongoing support and monthly management
• Eco-friendly hosting as standard
Whether you're a trades business like Heritage Roadways, a professional services firm, or a local retailer, we create websites that work as hard as you do.
• Custom WordPress website design
• SEO & content marketing
• Google Business Profile management
• Logo & brand design
• Eco-friendly web hosting
• Monthly website maintenance
• Local search optimisation
• Social media management
Visit Heritage Roadways at: heritageroadways.co.uk
See how we've helped them showcase over 40 years of surfacing expertise online, from Suffolk driveways to stately home projects across the UK.
Based in Sudbury, Suffolk, Polyspiral specialises in web design, SEO, and digital marketing for local businesses. We combine technical expertise with strategic marketing to help Sudbury businesses grow their online presence.
All our websites are hosted on eco-friendly servers, because we believe great web design shouldn't cost the earth.
Contact us
Website: polyspiral.com
Email: abbie@polyspiral.com
Based in: Sudbury, Suffolk
