We’ve all seen them.
It’s QR codes.
The QR code was originally developed by Masahiro Hara back in 1994 - when the Channel Tunnel was first opened and Nelson Mandela became President of South Africa!
It was originally intended for use during the manufacturing process of cars, but became a marketing tool in 2011 when Macy's were the first retailer to adopt it in a campaign - delivering fun and informative video content to their customers via mobile phones.
The pixelated squares have made a comeback and are now used more than ever thanks to the always-expanding online and digital world!
They can be a hugely effective tool for local businesses just like yours.
They can be awesome for delivering exclusive, personalised content to your customers or bringing print ads to life.
Whether it’s;
A behind-the-scenes look at your offices and your team,
Step-by-step video instructions on how to create your new flat pack furniture, opening up a digital menu and ordering system in a restaurant, directing customers to a unique landing page or your social channels, or allowing someone to see your LinkedIn profile straight from your business card – there are so many creative uses for a QR code.
And they’ll help build the relationship with your customers as they direct them to helpful and useful “stuff” like the things listed above.
Why not give them a go? Help your customers out. Show them you care and want to give them what they need.
You can create your own QR code for free here: https://www.qrstuff.com/ and if you’d like a chat about how best QR codes could be used in your business, just give us a call.
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