The smallest of changes can make a big difference.
Many business owners have had a lot of success using Facebook Ads. But many will tell you that when they first had a crack at them, they found the amount of people clicking on the ads disappointing.
The reason?
They weren’t interesting enough to make people stop scrolling through their news feed and there’s only one thing that can stop people mid-scroll.
The image.
Don’t do what most businesses do, which is put all their effort into thinking about what to write for a post or an ad and then put no thought into the most important part of the ad – the image.
The job of the image is to grab people’s attention and stop them from scrolling. Then, they’ll read the copy.
But that won’t happen if you use a really poor converting image to compliment the copy. We’re talking about boring, predictable, stock images that don’t bring through any personality or intrigue.
To grab people’s attention, you need to use colours that are interesting or unusual so that it catches people’s eye. Stay away from blues and greys as there’s a lot of that on Facebook already.
Use images that are not your normal stock images (check out some of our previous Tuesday Tips for some good examples).
This will increase the number of people that will stop scrolling and read what you have to say within your copy.
You’ll be surprised at the difference it can make!
