There is a story about a town that planned a public celebration, asking every resident to bring a jug of milk to pour into a large communal fountain. The idea was simple: if everyone brought something, the result would be beautiful.
But on the day, only water flowed.
Each person had poured in water instead of milk, thinking, “One jug will not make a difference.” They were wrong. Everyone assumed someone else would contribute. No one did. And what could have been a shared triumph became a public embarrassment.
That story has stuck with me for years. Because it is not just a fable. It is how most community projects fail.
Last night on Radio DGH, I shared the mindset that drives everything I do with thebestof Eastbourne: stop focusing on what you cannot do, show up with what you can. Your one jug might not seem like much, but if you do not bring it, the result is empty.
Right now, too many parts of Eastbourne are operating in silos. Good people, good intentions, but no unity. Everyone is guarding their own little patch, waiting for someone else to take the lead. Meanwhile, the loudest voices are often the most negative. We keep giving oil to the squeaky wheel, instead of backing the ones quietly pushing the cart.
thebestof Eastbourne exists to fix that.
It is not just a directory or a place to shout about what is going on. It is a shared digital frontier, built to lift Eastbourne businesses, events, and community voices together. But it only works when people contribute. We need less silence, more action. Less “someone should,” more “I will.”
🏡 Residents: Stop Scrolling. Start Shaping.
Your reviews and shares decide who gets seen. If you trust a local business, say so. Your voice cuts through the noise, but only if you use it.
👉 Join the Movement and Leave a Review
🎟️ Event Organisers: List It or Lose It.
If you are not submitting your events, people are missing them. Visibility is not accidental. Put your dates where they belong, on the town’s main event radar.
🧭 Businesses: Visibility Is Earned. Not Owed.
Waiting never works. If you want results, contribute. Join the network, recommend others, show up in the places that spotlight effort. Eastbourne rewards presence.
Sign Up for our Business Events and Update
🫱 Community Groups: We Will Help You Be Seen.
If you are part of, or know of, a local organisation putting real effort into improving Eastbourne, send them our way. thebestof Eastbourne is free for charities and community groups. We cannot help everyone, but we can spotlight those who are genuinely doing the work. That visibility matters.
Find out which groups align with your goals for Eastbourne.
So ask yourself:
Are you bringing the milk, or hoping no one notices your jug is empty?
Because when everyone waits, nothing happens. And Eastbourne deserves better than that.
👉 Listen Again – Radio DGH Interview
