Marketing can be a time intensive but extremely important part of being in Business. This blog covers some of the tools we use here at thebestof Eastbourne which can help save you time and make the process of marketing easier!
Knowing where to start and how to measure your marketing efforts can be daunting. The following tools can help you plan your marketing, help gather your customer testimonials and track what is working well for you.
Find out where your customers are coming from with Call Tracking.
An invaluable tool when you are spending money on your marketing is having a specific Call Tracking Number.
We use these for our Marketing Support Members on thebestof Eastbourne so they know exactly when customers are seeing their business on our website.
They are a great way of knowing exactly what your customers are reacting to. For example, if you post a blog with a call to action asking your customers to call you, and, you have a call tracking number in place – you will know it’s a result of that blog post.
If your call tracking number is not pushing calls through to your business – it may mean your marketing needs adjustments – all good to know and something we can help you with!
Email Contact Forms
If you are a thebestof Eastbourne member – your listing will contain an enquiry form which helps prevent spam emails. If a potential customer completes an “Email Us” Contact form – this is sent directly to the chosen inbox knowing where it orginated and ready for the businesses to follow up. Just another way of measuring the effectiveness of your marketing!
There’s no better marketing than customer testimonials. Increasingly customers will review a business before deciding to purchase – and of course customer reviews are a big part of our buying journey.
thebestof Eastbourne facilitates reviews through a number of ways to suit your customer:
You can also add our reviews widget to your testimonial page on your website. Our reviews widget is code which pulls through your customer reviews and presents them as below (on your website) – updating every time a new review is received to thebestof or even the widget ON your website! It is seamless and maximises the visibility of your hard won customer reviews.
Taking the headache out of SEO
We use a custom SEO tool to optimise our members on Google. We can track key search terms that your customers are using to find businesses like yours in Eastbourne.
We use this data to enhance member profiles ensuring the best visibility possible. For our Enhanced Marketing Support Members, we track up to 10 keywords/search terms and there is no limit the number of changes that can be made to a profile to ensure it continuously ranks well.
We don’t just rely on our bespoke SEO tool – we use a number of different tools to gather data on keywords and popular search terms.
Have we mentioned blogs?
Content creation can be a challenge for most business owners. Using data gathered from SEO research can help inform what you write which all contributes to helping your business rank organically online. Keeping an eye on social conversations – what problems your customers may have for example – is another way of inspiring your blogging strategy.
Social Media Campaigns
Planning your content is an important part of your social media strategy. Tools like Buffer or Hootsuite can help with managing your content schedule enabling you to post to your important platforms with ease.
Some of your content will be able to be reused again, and scheduling this content to mix in to your new content can help take some of the work out of your social media.
We recommend HiPlay for repurposing your content. It syncs well with Buffer and will help you get the most out of your existing content.
There are many tools and techniques business owners can use. At thebestof Eastbourne we have tried and tested most – and use the ones which will add value to our members. Saving you again the time of researching, downloading, testing and measuring!
If you are not a member of thebestof Eastbourne and would like to find out more about the benefits of joining us, please get in touch with me, David Ruddle via thebestof Eastbourne.
Member since: 10th July 2012
I have been helping raise the profile of local businesses and community organisations since 2011. If you need help please contact me.