Increasingly consumers are relying on their own pre-shopping research to validate the business before buying.
Anyone can say they are good at something! Social Media gives businesses the power to proof their credibility.
What do people think constitutes social proof?
So what should your business be doing on social media?
Why is this important?
Good use of social media through the various social media platforms that best suit your business will help
- You to be found easily (social media can greatly improve your SEO)
- help inform that customers’ buying decision
- testimonials will give you social proof of the value of your goods and services
- to give your customers balanced view should any negative testimonials or complaints be posted
Don’t be scared of complaints on social media
They are opportunities for businesses to show their commitment to high standards of customer care in how they respond.
Good examples of customer service and reputation management can be found on Twitter – check out: @SouthernRailUK, @TfL, @esccroads amongst others
Ditzy Media Ltd
14th July 2014
Ditzy Media Ltd is a Social Media Marketing & Training Consultancy founded by Mina O'Brien, based in the Enterprise Shopping Centre, Eastbourne, East Sussex.
Ditzy Media works with businesses, charities...