Social credibility on Social Media - what it means to you as an Eastbourne Business
28th November 2014
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Increasingly consumers are relying on their own pre-shopping research to validate the business before buying.
Anyone can say they are good at something! Social Media gives businesses the power to proof their credibility.
What do people think constitutes social proof?
- Testimonials, testimonials, testimonials!
- Statistics from 2013 show that 85% of consumers read online reviews on businesses before choosing to buy
- Businesses with good social media coverage and ranking high for their category and area on Google provide social proof that the business is a real, current, engaged and respected business
- Customers liking business pages on Facebook, following their preferred businesses on twitter and other platforms all contribute to a businesses social status
So what should your business be doing on social media?
- Direct your customers to your social media platforms to like / follow you
- Encourage your customers to write reviews/testimonials whenever they have purchased a service or goods from you
- Make sure prospective customers can find your testimonials easily
- Seek endorsements on LinkedIn for your key skills & abilities
- If you are on theBestof Eastbourne, install the testimonial widget on to your website & encourage your customers to go there to leave you a review.
Why is this important?
Good use of social media through the various social media platforms that best suit your business will help
- You to be found easily (social media can greatly improve your SEO)
- help inform that customers’ buying decision
- testimonials will give you social proof of the value of your goods and services
- to give your customers balanced view should any negative testimonials or complaints be posted
Don’t be scared of complaints on social media
They are opportunities for businesses to show their commitment to high standards of customer care in how they respond.
Good examples of customer service and reputation management can be found on Twitter – check out: @SouthernRailUK, @TfL, @esccroads amongst others
