No one can deny the benefits of email marketing.

It’s quick and it costs next to nothing.

We also know, however, how hard it is to get a decent response rate to an email campaign.

That’s why sending out direct mail in the post is more powerful than ever before.

As long as it’s done properly!

We all suffer from the constant bombardment in our inboxes of pointless messages, boring offers and newsletters we don’t even want.

But how nice is it when you receive something real in the post? Especially when it looks personal and intriguing.

It’s going to make you open it, read it.

And that’s the whole point.

Because your audience feels exactly the same.

If you want them to read something important, like a quote they’ve requested, a sales letter about a particular service, product or event, a new amazing offer, or maybe you want to try and generate a meeting, then a stand-out piece of direct mail just might be THE thing that gets you more responses.

So here’s some quick pointers on making your direct mail piece stand out and, more importantly, get opened and read…

Envelopes: Use coloured envelopes. Nothing says “possible bill or junk” than a plain white envelope. If you want people to READ what you send them, they need to open your envelope with excitement and curiosity. So make it STAND OUT! The brighter the colour, the better.

The STAMP: Who sends post that’s been pre-paid or franked? BORING BUSINESSES. Who sends post with a stamp? REAL LIFE PEOPLE.

The Address: Hand write it. You can even get handwritten style fonts if you’re doing a really big direct mail campaign and need to print onto the envelopes.

Rubber Stamps: Using intriguing phrases that looked stamped on will create urgency e.g. TOP SECRET,   TIME SENSITIVE!!,   PLEASE OPEN ME 😊

Add a Lump: Check out 3dmailresults.com for ideas of small items you can put in the envelope to really make it stand out and memorable. Even a Kit-Kat along with a simple post-it note with “Hi <name>, Take a break on me and give this a read…” written on it will make most people take action.

Give it a go and see what happens - and if you want some help with how to make this work properly, just give us a call.