As a business owner, achieving a high online ranking can often feel like an uphill struggle. Many SMEs outsource their SEO in the hopes of reaching that all-important top three spot on Google's first page. However, understanding what is required for effective SEO doesn't have to be complicated. In fact, Google now places greater emphasis on quality content rather than the number of backlinks to your website.
As a business owner, it's important to take responsibility for your online presence by understanding what's required. This way, when you speak with an "expert," you'll know what actions they should be taking to achieve the results you want.
There may be many businesses promising Google Page 1 ranking and “paid on results” etc, but if you leverage the many free options available and maintain a good level of social awareness for your business, you may find that paying exorbitant amounts for a Google ranking is unnecessary.
One of the best free options available for businesses is to claim their Google Business Profile. This will allow you to manage your online presence on Google Maps and Search, giving you greater control over how your business appears to potential customers. To claim your profile, simply visit the Google My Business website and follow the instructions.
At thebestof Eastbourne, we understand the importance of effective SEO for our business members. As part of our service, we offer SEO support by combining the efforts of our members on our website, which is a natural stage for businesses to showcase their events, news, and positive reviews. We also maintain a strong presence on major social media channels, including Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube, which allows us to share all of our content onto relevant platforms.
If you're a business owner in Eastbourne looking to improve your online presence, consider becoming a member of thebestof Eastbourne. Contact us at 01323 406060 to schedule a no-obligation meeting and learn how working together can help your business grow.
